In the madness there is magic
Get to Know Haywire
With 17 years of experience in strategy and research, Haywire brings an honest, fun, straightforward approach to projects and partnerships. Over the years I've focused on brand, communications, experiential and innovation strategy. Give me a ring or shoot me a note if you want to connect :)
How I can support
Below is a list of how I can partner and support your work and your organization. Work samples, resume and bill rate supplied upon request.
Strategy and Research
Brand Strategy
Target audience definition, brand territories, promise, positioning, personality, proof points, mission, vision, values, brand strategy framework
Communication Strategy
Audience profiles, messaging framework, content plan and cadence, communications plan, channel audit
Experiential Strategy
Experiential platform, experiential tenets, journey and touchpoint mapping
Research
Qualitative research approach development, coordination, moderation, analysis, report writing, quantitative research approach development, coordination, report writing
Strategy Support
Secondary research, audits, information review, concept writing, presentation design, strategic territories, workshop planning and facilitation